On 2025 September 6, NYTimes.com published an interview with Bene Brown where she said:
"I define a leader as anyone who holds themselves responsible for finding the potential in people and processes and has the courage to develop that potential."
"So to me, leadership is about skills building. It's about self-awareness, understanding who you are, because who you are is how you lead."
The times article does not include the full transcript. The interview is on YouTube.